Proactive brands ask questions: What makes customers buy our products? How can we ensure that they continue?
These answers are vital to the success of future marketing campaigns. After all, how can you engage with customers and potential customers if you don’t know who they are and what makes them tick?
This is where a digital promotion comes in useful, since it offers an incentive for customers to engage with your brand.
When there is the chance to win a prize, people are generally happy to answer marketing questions as part of the entry process. The bigger and better the prize, the more questions they may be willing to answer.
Asking questions is the first step. The second is to collect and present the answers as useful data that can inform future campaigns.
If you asked the question, you’ll want real-time reporting of the answers. This should cover every relevant aspect of the promotion, from who entered and what they won to where they shop and what they tend to buy.
By asking relevant questions, you can find out more about your customers, while keeping your brand at the front of their minds.